An idea to transform outdoor exercise
In 1979, our founder Mitch Menaged saw an opportunity to re-imagine outdoor fitness stations into a compact, engaging social experience.
NFC Fitness Court
NFC invented the Fitness Court in 1979, piloting the program in San Francisco and Stanford University.
Between 1980 and 1990, National Fitness Campaign grew to over 4,000 cities. We created partnerships with more than 100 corporate sponsors and raised over $100 million in the US, Canada, and Australia. This was the largest public and private partnership ever in support of physical fitness.
Building NFC for the 21st Century
In 2011, Mitch Menaged assembled a world-class team to re-invent NFC for the 21st century, using San Francisco as a labaratory to build the world's best outdoor gym.
Meet the Team
Sam Lucente, one of America's most celebrated industrial designers, crafted the Fitness Court as urban art. He then matched body movement structures with elegant molded shapes to introduce world class design "Silicon Valley" style.
San Francisco's Rec and Park Director Phil Ginsburg partnered with NFC to support a two year design testing and development process. The team used Treasure Island in San Francisco as a lab for R&D, testing, developing and crafting the Fitness Court to perfection over thousands of trials.
The NFC Fitness Court
Campaign Grows to France
In 2014, NFC launched the campaign across France with rugby legend Sebastian Chabal.
- endorsed by French Sports Minister in 2014
- launched at conference of mayors in 2015
- Campaign toured France in 2016
Fit Radio National Fitness Campaign
In 2017, NFC partners with Fit Radio to launch a sponsor supported campaign in the U.S.A and beyond.