An idea to transform outdoor exercise
In 1979, NFC founder Mitch Menaged saw an opportunity to reimagine outdoor fitness stations into a compact, engaging social experience.
NFC Fitness Court
NFC invented the Fitness Court in 1979, piloting the program in San Francisco and at Stanford University.
Between 1980 and 1990, National Fitness Campaign grew to over 4,000 communities. We created partnerships with more than 100 corporate sponsors and raised over $100 million in the US, Canada and Australia. This was the largest ever public-private partnership in support of physical fitness.
Building NFC for the 21st Century
In 2011, Mitch Menaged assembled a world-class team to reinvent NFC for the 21st century, using San Francisco as a laboratory to build the world's best outdoor gym.
Meet the Team
Mark Lauren is a bodyweight fitness expert and creator of fitness systems for America's special forces. Mark created the DNA of the powerful seven station, high intensity, body weight training system.
Sam Lucente, one of America's most celebrated industrial designers, crafted the Fitness Court as urban art. He then matched body movement structures with elegant molded shapes to introduce world-class design with "Silicon Valley" style.
San Francisco's Director of Recreation and Parks, Phil Ginsburg, partnered with NFC to support a two year design, testing and development process. Using Treasure Island in San Francisco as a lab for research & development, NFC crafted the Fitness Court to perfection over thousands of trials.
The NFC Fitness Court
Campaign Expands to France
In 2014, NFC launched the campaign across France with rugby legend Sebastian Chabal.
- endorsed by French Sports Minister in 2014
- launched at conference of mayors in 2015
- Campaign toured France in 2016
Fit Radio + National Fitness Campaign
In 2017, NFC partnered with Fit Radio to launch a sponsor-funded 2018 National Fitness Campaign in 100 communities across the United States.