An idea to transform outdoor exercise

 

In 1979, our founder Mitch Menaged saw an opportunity to reimagine outdoor fitness stations into a compact, engaging social experience. 

 

alone vs. together: building community. 
 
 

NFC Fitness Court

NFC invented the Fitness Court in 1979, piloting the program in San Francisco and at Stanford University.

 

The first Fitness Court in San Francisco

 
 

Campaign Success

Between 1980 and 1990, National Fitness Campaign grew to over 4,000 communities. We created partnerships with more than 100 corporate sponsors and raised over $100 million in the US, Canada and Australia. This was the largest public - private partnership ever in support of physical fitness. 

 
 

 

Building NFC for the 21st Century

Mitch Menaged  Founder, NFC

Mitch Menaged  Founder, NFC

 
 

In 2011, Mitch Menaged assembled a world-class team to reinvent NFC for the 21st century, using San Francisco as a laboratory to build the world's best outdoor gym

 

Meet the Team

Mark Lauren                                 U.S. Special Forces

Mark Lauren                                 U.S. Special Forces

 

Mark Lauren is a bodyweight fitness expert and creator of fitness systems for America's special forces.  Mark created the DNA of the powerful seven station, high intensity, body weight training system. 

Sam Lucente                      Hewlett Packard VP Design

Sam Lucente                      Hewlett Packard VP Design

 

Sam Lucente, one of America's most celebrated industrial designers, crafted the Fitness Court as urban art. He then matched body movement structures with elegant molded shapes  to introduce world-class design with "Silicon Valley" style. 

Phil Ginsburg                                  SF Rec and Park G.M.

Phil Ginsburg                                  SF Rec and Park G.M.

 

San Francisco's Recreation and Parks Director, Phil Ginsburg, partnered with NFC to support a two year design, testing and development process. The team used Treasure Island in San Francisco as a lab for R&D, and to craft the Fitness Court to perfection over thousands of trials. 

Gadi Amit                                      New Deal Design President

Gadi Amit                                      New Deal Design President

 

Gadi Amit is the founder and president of New Deal Design, voted the best design team in America by Fast Company magazine. NDD synthesized form and function, cultivated pride and energy and fused court and concept resulting in NFC's best-in-class fitness platform. 

 
 

The NFC Fitness Court

San Francisco Fitness Court Pilot at the Marina Green

San Francisco Fitness Court Pilot at the Marina Green

 

Campaign Expands to France

 
 

In 2014, NFC launched the campaign across France with rugby legend Sebastian Chabal. 

  • endorsed by French Sports Minister in 2014
  • launched at conference of mayors in 2015
  • Campaign toured France in 2016
 
 

Fit Radio National Fitness Campaign

 

In 2017, NFC partnered with Fit Radio to launch a sponsor-supported 2018 National Fitness Campaign across the United States. 

 
Funding available to launch 100 new sites. 

Funding available to launch 100 new sites.