An idea to transform outdoor exercise

 

In 1979, NFC founder Mitch Menaged saw an opportunity to reimagine outdoor fitness stations into a compact, engaging social experience. 

 

alone vs. together: building community. 
 
 

NFC Fitness Court

NFC invented the Fitness Court in 1979, piloting the program in San Francisco and at Stanford University.

 

The first Fitness Court in San Francisco

 
 

Campaign Success

Between 1980 and 1990, National Fitness Campaign grew to over 4,000 communities. We created partnerships with more than 100 corporate sponsors and raised over $100 million in the US, Canada and Australia. This was the largest ever public-private partnership in support of physical fitness. 

 
 

 

Building NFC for the 21st Century

Mitch Menaged  Founder, NFC

Mitch Menaged  Founder, NFC

 
 

In 2011, Mitch Menaged assembled a world-class team to reinvent NFC for the 21st century, using San Francisco as a laboratory to build the world's best outdoor gym

 

Meet the Team

Mark Lauren                                 U.S. Special Forces

Mark Lauren                                 U.S. Special Forces

 

Mark Lauren is a bodyweight fitness expert and creator of fitness systems for America's special forces.  Mark created the DNA of the powerful seven station, high intensity, body weight training system. 

Sam Lucente                      Hewlett Packard VP Design

Sam Lucente                      Hewlett Packard VP Design

 

Sam Lucente, one of America's most celebrated industrial designers, crafted the Fitness Court as urban art. He then matched body movement structures with elegant molded shapes  to introduce world-class design with "Silicon Valley" style. 

Phil Ginsburg                                  SF Rec and Park G.M.

Phil Ginsburg                                  SF Rec and Park G.M.

 

San Francisco's Director of Recreation and Parks, Phil Ginsburg, partnered with NFC to support a two year design, testing and development process. Using Treasure Island in San Francisco as a lab for research & development, NFC crafted the Fitness Court to perfection over thousands of trials. 

Gadi Amit                                      New Deal Design President

Gadi Amit                                      New Deal Design President

 

Gadi Amit is the founder and president of New Deal Design -  ranked #1 by Fast Company Magazine as America's Most Innovative Design team. NDD synthesized form and function, pride and energy, court and concept, producing the world's best outdoor gym: a Fitness Court®

 
 

The Fitness Court

San Francisco Fitness Court Pilot at the Marina Green

San Francisco Fitness Court Pilot at the Marina Green

 
 

Fit Radio + National Fitness Campaign

 

In 2017, NFC partnered with Fit Radio to launch a sponsor-funded 2018 National Fitness Campaign in 100 communities across the United States. 

 
Funding available to launch 100 new sites. 

Funding available to launch 100 new sites.