An Idea to Transform Outdoor Exercise


In 1979, NFC founder Mitch Menaged saw an opportunity to reimagine outdoor fitness stations into a compact, engaging social experience. 


 alone vs. together: building community. 

The Fitness Court®

NFC invented the Fitness Court in 1979, piloting the program in San Francisco and at Stanford University.

The first Fitness Court in San Francisco


Campaign Success

Between 1980 and 1990, National Fitness Campaign expanded to over 4,000 communities. We built partnerships with more than 100 corporate sponsors and raised over $100 million in the US, Canada and Australia. At the time, this was the largest ever public-private partnership in support of physical fitness. 



Building NFC for the 21st Century

  Mitch Menaged   | Founder

Mitch Menaged  | Founder


In 2011, Mitch Menaged assembled a world-class team to reinvent NFC for the 21st century, using San Francisco as a laboratory to build the world's best outdoor gym


Meet the Team

  Mark Lauren                           U.S. Special Forces

Mark Lauren                          U.S. Special Forces


Mark Lauren is a bodyweight fitness expert and creator of fitness programs for U.S. Special Forces.  Mark created the DNA of the powerful seven station, high intensity, bodyweight training system. 


Sam Lucente, one of the country's most celebrated industrial designers, crafted The Fitness Court® as urban art. He then matched body movement structures with elegant molded shapes to introduce world-class design with Silicon Valley style. 

  Sam Lucente                       VP Design, Hewlett Packard

Sam Lucente                      VP Design, Hewlett Packard

  Phil Ginsburg                         Director, SF Rec & Park

Phil Ginsburg                        Director, SF Rec & Park


San Francisco's Director of Recreation and Parks, Phil Ginsburg, partnered with NFC to support a two-year design, testing and development process. Using Treasure Island in San Francisco as a lab for research & development, The Fitness Court® was crafted to perfection over thousands of trials. 


Gadi Amit is the founder and president of New Deal Design — ranked #1 by Fast Company Magazine as America's Most Innovative Design team. NDD synthesized form and function, pride and energy, court and concept, producing the world's best outdoor gym: The Fitness Court®

  Gadi Amit                               President, New Deal Design

Gadi Amit                              President, New Deal Design


The Fitness Court®

 San Francisco Fitness Court Pilot at the Marina Green

San Francisco Fitness Court Pilot at the Marina Green


Fit Radio + National Fitness Campaign


In 2017, NFC partnered with Fit Radio to launch a sponsor-funded National Fitness Campaign in 100 communities across the United States. 

  2018 Campaign Launch Map

2018 Campaign Launch Map


Let's Get People Moving


National Fitness Campaign is a social enterprise paving the way for proactive healthcare. The Fitness Court® is a powerful way to encourage healthy activity and promote community wellness. 


Healthy Infrastructure for the 21st Century



Encourage Healthy Lifestyles

Even beyond the Fitness Court®, NFC partners are champions and pioneers of healthy living. We believe that regular outdoor exercise should be exciting, social and invigorating. 


Fitness Courts for All Communities


The Fitness Court® is much more than an outdoor gym — it builds community around a positive message.

With each national campaign, NFC gives back a share of their profits to selected partners in under-served communities. 

We believe that every individual deserves access to best-in-class facilities to improve their personal well-being.


Social Enterprise


For over 30 years, National Fitness Campaign has been helping people across the country live more active and healthy lives. Since 1979, NFC has partnered with over 4,000 cities and schools to convert public spaces into community fitness hubs anchored by the world's best outdoor gym — the Fitness Court®

NFC is a social enterprise, providing a share of their profits to communities in need expand access to healthy infrastructure. Founder Mitch Menaged takes no salary, so every dollar made contributes to developing Fitness Courts and accessible healthy programming nationwide.