FOR IMMEDIATE RELEASE
Blue Cross and Blue Shield of Texas, South Plains College and National Fitness Campaign prioritize health and wellness for everyone at the SPC Levelland campus
The Judy Bryant Outdoor Fitness Court coming to the SPC Levelland campus
BCBSTX MEDIA CONTACT:
Kate Boyd katherine_boyd@bcbstx.com | 972-766-4540
(Levelland, Texas) — Blue Cross and Blue Shield of Texas, South Plains College and National Fitness Campaign today announced a partnership to bring an outdoor Fitness Court® and digital wellness programming to SPC’s Levelland campus at 1401 S. College Ave. The Judy Bryant Outdoor Fitness Court, located at the corner of J.V. Morton Drive and E.M. Barnes Drive, will open at 10:30 a.m. on Friday, March 22 with a ribbon-cutting ceremony. SPC becomes just the second community college within the state to join the Blue Cross and Blue Shield of Texas wellness campaign following a successful launch at Odessa College earlier this year.
This Fitness Court was developed by Blue Cross and Blue Shield of Texas, SPC and National Fitness Campaign to expand free access to high quality workouts and create equitable access to exercise for communities around the state. The Fitness Court is the world’s best outdoor gym that lets people use their own body weight to get a complete workout using seven exercise stations.
Created with people aged 14 and over and with all abilities in mind, the workouts are adaptable for all fitness levels, allowing participants to move at their own pace. Users are encouraged to download the free Fitness Court App which acts as a coach in your pocket and enhances the outdoor gym into a digitally supported wellness experience.
“On average, one in two adults don’t have enough aerobic physical activity in their day-to-day lives, which can lead to chronic, yet preventable, conditions,” said Sheena Payne, director of community affairs at Blue Cross and Blue Shield of Texas. “Helping fund these Fitness Courts is just one more way we can work toward all Texans having access to optimal health outcomes right in their own community.”
This addition to the SPC Levelland campus is one of up to 20 outdoor Fitness Courts in a series of Blue Cross Blue Shield of Texas Fitness Courts that will be constructed in easily accessible public spaces this year. The Judy Bryant Outdoor Fitness Court is the first of its kind in Hockley County.
“We are very excited to have this facility on our campus,” said Dee Dee Ninemire, director of the SPC Physical Fitness Center. “We also thank Butch’s Rat Hole and the Bryant family for their generous donation to complete the project. I am proud to be a part of such a great mission and to honor an amazing lady who dedicated her career to promoting the importance of exercise.”
“National Fitness Campaign is proud to welcome South Plains College to the campaign as a leader in Texas, championing health and wellness for not just their campus community, but the greater Levelland community,” said Mitch Menaged, founder of National Fitness Campaign. “We are proud to continue our mission of getting people moving outdoors and helping communities combat the fiscal and humanitarian costs of sedentary lifestyles.”
Students, faculty, staff and community members are invited to attend the launch event at 10:30 a.m. on Friday, March 22 to try the Fitness Court. For more information, visit the SPC events page or contact Dane Dewbre at 806-716-2210. For more information on Blue Cross and Blue Shield of Texas’ support of NFC, please visit nationalfitnesscampaign.com/texas.
# # #
About Blue Cross and Blue Shield of Texas
Blue Cross and Blue Shield of Texas (BCBSTX) — the only statewide, customer-owned health insurer in Texas — is the largest provider of health benefits in the state, working with more than 140,000 physicians and health care practitioners, and 577 hospitals to serve over 7 million members in all 254 counties. BCBSTX is a Division of Health Care Service Corporation (HCSC) (which operates Blue Cross and Blue Shield plans in Texas, Illinois, Montana, Oklahoma and New Mexico). Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.
About South Plains College
South Plains College is a comprehensive, two-year community college that serves the greater South Plains area of Texas with innovative educational programs that span the arts and sciences, technical education, continuing education and workforce development. Serving a 13-county area that comprises the southern portion of the Texas High Plains, the college's main campus is located in Levelland. SPC also offers educational programs at three locations in Lubbock - the SPC Lubbock Downtown Center, SPC Lubbock Career and Technical Center, and the SPC Reese Center - as well as an extension center in Plainview.
About National Fitness Campaign
Founded in San Francisco in 1979, National Fitness Campaign is a wellness consulting firm that provides programs and services to cities, schools and sponsors. Our mission is to build healthy communities nationwide. The campaign delivers an integrated wellness initiative, centered around the Fitness Court®– the world's best outdoor gym. National Fitness Campaign welcomed its 500th healthy community in 2023, as it continues to grow the country’s largest public-private partnership in support of wellness with the goal of building a Fitness Court® within a 10-minute bike ride of every American. Follow along with National Fitness Campaign at nationalfitnesscampaign.com or on Instagram, Facebook and LinkedIn.
