FOR IMMEDIATE RELEASE
Blue Cross and Blue Shield of Texas, City of Princeton and National Fitness Campaign provide free fitness for everyone in Princeton
State-of-the-Art Outdoor Fitness Court® Coming to Veterans Memorial Park
(PRINCETON, TX – April 9, 2024) — Blue Cross and Blue Shield of Texas, City of Princeton, and National Fitness Campaign (NFC) today announced a partnership to bring an outdoor Fitness Court® and digital wellness programming to Princeton. The Fitness Court, located at Veterans Memorial Park, will open on Tuesday, April 16th at 10:00am with a ribbon-cutting ceremony.
This Fitness Court was developed by Blue Cross and Blue Shield of Texas, City of Princeton and NFC to expand free access to high-quality workouts and create equitable access to exercise for communities around the state. The Fitness Court is the world’s best outdoor gym that lets people use their own body weight to get a complete workout using seven exercise stations.
Created with people aged 14 and over and with all abilities in mind, the workouts are adaptable for all fitness levels, allowing participants to move at their own pace. Users are encouraged to download the free Fitness Court App which acts as a coach-in-your-pocket and enhances the outdoor gym into a digitally supported wellness experience.
“On average, one in two adults don’t have enough aerobic physical activity in their day-to-day lives, which can lead to chronic, yet preventable, conditions,” said Sheena Payne, director of community affairs at Blue Cross and Blue Shield of Texas. “Helping fund these Fitness Courts is just one more way we can work toward all Texans having access to optimal health outcomes right in their own community.”
The City of Princeton becomes the 23rd outdoor Fitness Court to open in a series of Blue Cross and Blue Shield of Texas Fitness Courts, joining the growing network across the state.
“The Fitness Court addition to the City will allow residents to exercise and maintain a healthy lifestyle at no expense,” said Chase Bryant, Director of Parks & Recreation. “With full-body workouts designed for individuals at all levels of physical fitness, the court can accommodate the differing needs of the community.”
“National Fitness Campaign is proud to welcome the City of Princeton to the campaign as a leader in Texas, championing health and wellness for their residents,” said Mitch Menaged, founder of National Fitness Campaign. “The addition of the Fitness Court, along with digital wellness programming, demonstrates a tremendous commitment to the health and wellbeing within the community.”
Residents are invited to attend the launch event on Tuesday, April 16th at 10:00am to try the Fitness Court. For more information, please contact Princeton Parks and Recreation at 972-736-2416 x 360. For more information on Blue Cross and Blue Shield of Texas’ support of NFC, please visit nationalfitnesscampaign.com/texas.
# # #
About Blue Cross and Blue Shield of Texas
Blue Cross and Blue Shield of Texas (BCBSTX) — the only statewide, customer-owned health insurer in Texas — is the largest provider of health benefits in the state, working with more than 168,000 physicians and health care practitioners, and 577 hospitals to serve over 7 million members in all 254 counties. BCBSTX is a Division of Health Care Service Corporation (HCSC) (which operates Blue Cross and Blue Shield plans in Texas, Illinois, Montana, Oklahoma and New Mexico). Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.
About City of Princeton
Princeton is one of the most rapidly growing cities in Collin County, Texas. Located between the cities of McKinney and Greenville on U.S. Highway 380 and home to over 20,000 residents, Princeton is known for its welcoming atmosphere and booming development. The City’s Parks & Recreation Department proudly provides our community with outreach and activities to promote a healthy and entertaining lifestyle while preserving a natural environment.
About National Fitness Campaign
Founded in San Francisco in 1979, National Fitness Campaign is a wellness consulting firm that provides programs and services to cities, schools and sponsors. Our mission is to build healthy communities nationwide. The campaign delivers an integrated wellness initiative, centered around the Fitness Court®– the world's best outdoor gym. National Fitness Campaign welcomed its 500th healthy community in 2023, as it continues to grow the country’s largest public-private partnership in support of wellness with the goal of building a Fitness Court® within a 10-minute bike ride of every American. Follow along with National Fitness Campaign at nationalfitnesscampaign.com or on Instagram, Facebook and LinkedIn.
