Our mission is to make world-class fitness free for everyone.
For over 25 years, we’ve been dedicated to helping communities fund, build and activate the world’s best outdoor gym. We are committed to creating healthy communities across the country, and we envision a world that is digitally connected through a common goal — life-long wellness for adults of all ages.
Meet the Team
Chief Operations Officer
Director of Partnerships
Director of Activation
Director of Training
Bianca De La Paz
Find us in San Francisco and Houston, or meet our Ambassadors on Fitness Courts across the country.
Established in 1979
The Fitness Court® was invented by NFC Founder Mitch Menaged in San Francisco in 1979, with the simple goal of encouraging healthy lifestyles. With the support of Wells Fargo Bank, the Campaign was launched at Stanford University and in the City of San Francisco. It then spread throughout California and the western United States.
By 1990, National Fitness Campaign had expanded to over 4,000 communities and formed partnerships with more than 100 sponsors. The program raised over $100 million in the US, Canada and Australia.
In 2012, Menaged returned and assembled a world-class team to reinvent NFC for the 21st century, and to build the world’s best outdoor gym. The Fitness Court® was re-integrated with a digital ecosystem to support healthy living.
In 2018, a new Campaign launched in 100 cities across the United States, and once again at Stanford University. NFC began to form partnerships with sponsors, cities and colleges, to build its 21st century network.
NFC has big goals! By 2021, the Campaign will be operating in over 1,000 cities and colleges.
We love what we do, and we’re great at it.
Competitive Fitness Events
Custom Design & Storytelling
Mobile App Development
Let’s get moving.
National Fitness Campaign is a social enterprise, and we’re paving the way for community leaders to invest in front-end healthcare. The Fitness Court® is a powerful tool to encourage healthy activity and promote wellness. The NFC digital ecosystem is a comprehensive and exciting program to inspire your healthy community — so let’s get started.