Our mission is to make world-class fitness free for everyone.

For over 25 years, we’ve been dedicated to helping communities fund, build and activate the world’s best outdoor gym. We are committed to creating healthy communities across the country, and we envision a world that is digitally connected through a common goal — life-long wellness for adults of all ages.


Meet the Team

Mitch Menaged


Karen Joy

Chief Operations Officer

Trent Matthias

Director of Partnerships

Cree Larson

Director of Activation

Jessica Smith

Director of Design

Jonathan Binnie

Director of Training

Cindy Trevino


Amy Pham


Bianca De La Paz


Joey Martinez


Corey Cisney


Diane Lujan


Mike Cole


Alana Sanders


Briannah Smith


Viraj Banpel


Chloe Peters


Megan Bemowski



Find us in San Francisco and Houston, or meet our Ambassadors on Fitness Courts across the country.

2019 Map v2.png

Established in 1979

The Fitness Court® was invented by NFC Founder Mitch Menaged in San Francisco in 1979, with the simple goal of encouraging healthy lifestyles. With the support of Wells Fargo Bank, the Campaign was launched at Stanford University and in the City of San Francisco. It then spread throughout California and the western United States. 

By 1990, National Fitness Campaign had expanded to over 4,000 communities and formed partnerships with more than 100 sponsors. The program raised over $100 million in the US, Canada and Australia.

In 2012, Menaged returned and assembled a world-class team to reinvent NFC for the 21st century, and to build the world’s best outdoor gym. The Fitness Court® was re-integrated with a digital ecosystem to support healthy living. 

In 2018, a new Campaign launched in 100 cities across the United States, and once again at Stanford University. NFC began to form partnerships with sponsors, cities and colleges, to build its 21st century network. 

NFC has big goals! By 2021, the Campaign will be operating in over 1,000 cities and colleges.


We love what we do, and we’re great at it.

Fundraising Projects

Healthy Infrastructure

Physical Training

Pedestrian-Focused Design

Competitive Fitness Events

Custom Design & Storytelling

Civic Engagement

Mobile App Development

Media Promotions

almh ambassadors.jpg
Kaiser Permanente’s commitment to improving the health of the communities we serve extends beyond the walls of our medical offices. That’s why we are so excited to partner with the City of Sacramento on a new Fitness Court that adults of all ages and fitness levels can enjoy.
— Sandy Sharon, SVP and Area Manager, Kaiser Permanente
I am so pleased that the City is able to bring this to Perris. I am so much a supporter of healthy living. Through our Live Well program, we show interest in the entire person—from healthy eating to exercising we are looking at the whole body and spirit. It feels good that we are in a position to address that.
— Perris City Councilwoman Tonya Burke
As we continue our work to improve the health of the people and communities we serve, we look forward to the opportunities for free activity that the Fitness Court will bring to the residents of Lincoln and Logan County.
— Dolan Dalpoas, Abraham Lincoln Memorial Hospital president and CEO

Let’s get moving.

National Fitness Campaign is a social enterprise, and we’re paving the way for community leaders to invest in front-end healthcare. The Fitness Court® is a powerful tool to encourage healthy activity and promote wellness.  The NFC digital ecosystem is a comprehensive and exciting program to inspire your healthy community — so let’s get started.